Open+Ideo's+Jaimie+Oliver+Challenge

Ideo launched a new site called, "[|Open Ideo]," at the end of the summer of 2010. This site serves as a space for innovators from all over the world to come together and collaborate on various different design challenges.

One of their challenges was launched by Jaimie Oliver and asked the question, "How can we raise kids' awareness of the benefits of fresh food so they can make better choices?" Jaime created a video to kick off the challenge-the video is included below.

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After roughly 6 weeks of contributions from people all around the world, a book titled, "[|An Open Food Revolution]" was published.

You may revisit the work and contributions that different people made to this book by visiting the [|project website] at Open Ideo. Check out some of the other Open Ideo projects and consider participating if something looks interesting!